The Board of Trade Co.Branding / Logo Design / Applications
In March of 2011, we met up with Eunice Quan to begin talks of her new endeavour—The Board of Trade Co. Eunice introduced us to her business partners, David Lin and Armin Tehrani who would complete the three-membered team of the clothing boutique. As the partners shared with us their vision, it was clear that they saw a void in the fashion/clothing scene in Vancouver, and their unique opportunity to fulfill it and create something new. They recognized that there were high-end pieces available in the city as well as mass-produced, low-priced garments but nothing in between. Board of Trade Co. saw the opportunity of an untapped market and the ability to bring in up and coming streetwear brands while existing as an authentic, passionate, and relational store in the city.
As we started the discovery process, the Board of Trade members and our team agreed on the need for the identity to represent a collective and carry visual characteristics that felt industrial. It was important for the brand to feel authentic, personable. These qualities would eventually influence the decisions we made together for the brand collateral.
Early on, Eunice and David had expressed their interest in having a prism-like graphic element in the logo. With this in mind, we created a number of graphic variations for the prism. Once the prism was confirmed, we would assemble the final logomark in a circular seal with the prism as its focal point. Since the start of the boutique, each year has seen the store grow and mature over time and with it, the logo as well. As the prism was the most iconic element of the brand, we’ve now simplified the identity to just the prism as the logomark and updated wordmark typeface from Orator to Avenir Black. Some of the brand elements we’ve worked on included two versions of tote bags and a number of illustrations for the wrapping paper.