In January of 2014, we received an email from Brooklyn based photographer, Justin Chung. Coincidentally, we were admirers of his work beforehand through social media and his personal blog. From our first conversations and FaceTime video calls, we realized our shared appreciation for the same aesthetics and methodology in our work right away, making it a seamless transition to working together on his personal portfolio as well as his first book, Faculty Department. Justin’s authenticity and personable character is certainly reflected in his work. His photos aim to capture his subjects or the moment in its most natural form. This became the basis for our approach to his brand and online portfolio.
Around the same time that we began working on his personal portfolio, Justin also shared with us his upcoming publication, Faculty Department. Justin’s work encompasses a real rich storytelling experience with a personable, relatable quality. In researching typefaces, we strived to find a typeface that offered the same feeling as his photography. Tiempos, a contemporary serif designed by Klim Foundry, became the chosen font for both Faculty Department and Justin’s personal brand. Inspired from Times New Romans, Tiempos carries a certain familiarity to it along with its eloquent form. It’s a typeface that doesn’t feel over the top while still carrying an elevated appearance.