We were a few weeks into the branding process for Justin Chung’s personal identity when he subsequently shifted our attention to a much larger endeavour he had in mind. Enter Faculty Department. Justin began sharing with us the stories of his studio visits and moments with artists, furniture makers and simply people he admired. His photos and recollections of his experience led us to feel as though we were present and knew these individuals personally.
Our studio began to explore the personality and tone of voice for the publication through a series of moodboards and keywords. There was an unmistakable academic aspect to the book. Having previously been in medical studies before becoming a photographer, Justin continuing referred to each individual as part of his “faculty”—the teachers and mentors he learned from.