Concept / Creative Direction
Building off of the Foe & Dear branding, the lookbook concept was focused around the juxtaposition of natural wonders and the human body and the enduring beauty that is revealed in both. As German poet and philosopher Friedrich Schlegel put it: “beauty is that which is simultaneously attractive and sublime.” We looked to nature as it provides us with great resources. However, we noted that raw materials only become practical and appealing after a craftsman makes use of it. Foe & Dear utilizes raw materials and creates sculptural masterpieces for the body. With this perspective, Foe & Dear’s jewelry is beyond a fashion accessory but a timeliness sculpture like the nature it came from—the lookbook is a showcase of this idea.
"When we think of beauty, we think of purity, and raw, boundless strength. We think of how the earth, under immense pressure, knicks and bows and jags into the tallest of mountain ranges and the deepest valleys—taking a new shape, always resilient, like us. In ourselves, we see the earth, shrouded in romance and mystery..."
— Foe & Dear 2017 Lookbook