We first met Katherine of Foe & Dear while we were working with her studio mate, Christina, on the new Fox & Flourish website. At the time, our Gastown studio was only a 5 min walk down the street from theirs, so naturally we became good neighbours. Kat’s warm personality and optimism is hard to miss and it left a lasting impression on us upon our first meeting. As we continued to work together, we learnt of Kat’s strong ambition and creativity—attributes that have brought Foe & Dear to where it is today.
For the logo and wordmark, we sought to highlight the relationship between this unique word pairing of ‘foe’ and ‘dear.’ The word ‘foe’ refers to enemy, opposed and unfriendly, while the word ‘dear’ is defined as beloved, close and intimate. To further convey this concept, we chose to focus on the negative space between the words, bringing a strong sense of confidence to the brand. Additionally, we customized the ampersand symbol to add a level of elegance and flow to the overall wordmark, reflecting the jewelry itself.