At the tail end of September 2022, we worked with travelware brand LOJEL to create a campaign featuring Niru, their in-city nylon collection and Iloj, their everyday leather accessories collection.
As LOJEL’s offerings expand further into everyday travel, our proposal for the campaign was to feature two influential individuals from Los Angeles, exploring their connection to the city. From thoughts on their daily commute; to what community means to them; our goal was to celebrate the contributions to the people and spaces they’ve built around their respective lives.
The core theme that drives this campaign is the idea of “moving to connect”. From point A to point B, whether locally or abroad, our movement is often a means to make a connection—with an old friend or a new one, with family, or in an effort to connect with ourselves. The movement of a city makes it vibrant and full of life.