In 2014, we were connected with the travelware brand Lojel through their creative director, Kenzo Yoneno. Lojel was established in Japan and Taiwan since 1989, but looked to change their company direction in 2014. We had the privilege of working with Lojel to revitalize their brand imagery, beginning with their marketing campaign.
Most luggage companies at the time focused their attention to technical advancements in security, weight and material. The culture around these brands, however, were non-existent. Lojel’s products already excelled in all the technical aspects, but we believed there was an opportunity to develop Lojel into a lifestyle brand and create a culture which celebrates the journey and authentic travel.
Working with Lojel has taught us a lot about travel as well. Since starting in 2014, we’ve had the privilege to travel to various destinations for photoshoots and experience life on the road first hand.