Brand Identity
Cheers! ¡Salud! Bon Apétit!—Regardless of where you are in the world, there’s a toast or saying exclaimed before a meal or drink with friends and family. We wanted to capture the spirit of this within concept one. We strived to create a brand identity that celebrates and encompasses the feelings of bringing people together around delicious food with international flavours.
MILA, being a person’s name, inspired this concept’s visuals to exude personality—expressing warmth and playfulness with a quality of brightness and freshness. Our concept can be quieter and more sophisticated at times yet loud and punchy in other instances depending on the graphic application. Through the wordmark, colour palette, typography treatments, and graphic applications, this brand identity is created to be dynamic and charismatic.
The MILA wordmark is Inspired by the many sayings across different languages and cultures that we exclaim before eating or drinking with others. We flipped the ‘i’ to resemble an exclamation point (!), adding a nod of personality to the brand.
We created a graphic system to reiterate the idea of food bringing people together. The grid pattern acts as the table or table cloth, being the base/central point of gathering. The geometric shapes symbolize the various types of dishes and offerings laid out on the ‘table.’
