In the summer of 2010, we had the chance to meet Eunice Quan, one of the great creative minds and fashion pioneers in Vancouver. It was early in our design careers starting out as graphic designers and this would be the first commissioned project we took on. Once brought on board, we began working with Eunice as well as Oak + Fort owner, Min Kang on conceptualizing the identity and direction for the brand. At the time, the minimalistic and monochromatic style of their products were less popularized or seen in much of Vancouver and this would present us with a unique opportunity.
From the start, Eunice had expressed to us a clear desire for the brand to be more than just a product provider, but a new expression of art, fashion, and innovation—a creative collective. The idea was to represent a holistic lifestyle—that the clothing, career, creativity and community was all connected in the same aesthetics and ideology.