We became acquainted with Taby Cheng and her awe-inspiring photography through past collaborations. Four years ago, while on a work trip in Palm Springs, we had a particularly inspiring conversation over breakfast. Taby expressed her disappointment with the skincare industry and their cruel treatment of animals during product testing. Looking for an alternative, she began making her own skincare products. In turn she realized that she could make products with better ingredients at a way lower price point.
After returning to Vancouver, we were delighted to receive an email from Taby that she wanted us to work on the brand identity and packaging for her skincare products, TBD-Form. From translating her brand value to visual language to producing print labels, we worked closely together on this fun and exciting project.