In late February of 2015, we moved the studio to a new space and shared the space with a few other tenants. One of the great friends we made during that year was Rob Smith, who—along with his wife Becky—took the idea of starting a running store and made it a reality.
When Rob first briefed us on his concept, we recognized a unique opportunity to bring a fresh approach to the running culture in Vancouver. What we loved most about Rob’s idea was the ability to build a stronger running community while supporting it with a destination and brand in Vancouver Running Company. It was exciting to be able to partner with other existing running clubs in the city while standing as a representation of Vancouver running. As we began the discovery process, one of our main goals was to capture a different visual representation of Vancouver, one that embraced the rain and grey tones that usually cover the Pacific Northwest.