In the past three years, we had the opportunity to work with Jeremy Jude Lee on several projects. When he reached out to refresh his photography brand and portfolio website, we were more than excited to take on the opportunity. Jeremy is a household name in Vancouver when it comes to photographers. With each project, he would not only bring his incredible eye but also his uplifting enthusiasm and spirit to set. For this identity project, we wanted to make sure we did his work and his personality justice, all the while setting the stage for his continual growth in the industry.
Photo moodboard. Curating Jeremy’s portfolio to create a tighter selection, aimed towards his new brand direction.
Type selection. The sans serif and serif pairing in the Suisse type family fitted nicely to the type treatment we were looking to establish for Jeremy.