We had the pleasure of being connected to Michael Klausmeier in the midst of the pandemic. Despite meeting only through video call, we really enjoyed our conversations and the opportunity to learn more about his industry—CG visualization—an industry we admittedly were not particularly familiar with at the time. During our initial meeting, Michael had noted that Volley was mainly known for architectural visualizations and much of their work was in this sector. However, Michael made it clear that with a new website, their hope would be to continuing pushing beyond this sector and further into creating visualizations for brands and creative agencies.
Through our discovery process, it was quickly revealed to us the prominent role CG visualization played across multiple industries and the potential Volley had as a company to grow. Our objective was to create a new website that showcased Volley&#8217;s full potential, displaying an array of work from various industries and presenting the company has a vibrant and vital partner for brands to collaborate with. Additionally, presenting Volley&#8217;s full range of capacities was an important differentiator from competing agencies in their industry. Volley offered what we called a full house approach to visualizations with the ability to offer methods of CG animation, virtual reality and 360 renderings under one roof.
Paired with Volley&#8217;s beautiful renderings and animation, we strived to design a website that was equally engaging in layout while incorporating sensible and subtle animations to create an immersive online experience.

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Volley

OWIU (The Only Way Is Up) is a full-service Architecture and Design office based in Los Angeles, CA. OWIU specializes in intentional designs and creates holistic environments that adapt with its inhabitants over time.
We were connected with studio owners and designers Joel Wong and Amanda Gunawan through mutual friends and quickly learned of their unique design practice that meets at the intersection of architecture, construction and product design. When it comes to architecture and interiors, as one of their testimonials wrote &#8220;[OWIU&#8217;s] sweet spot is right where preservation meets renovation. They seek to honor the past and build for the evolution of the current inhabitants.&#8221; Such was the case for their recent project Palmero House.
As renovations began for the project, Joel and Amanda reached out to us with a desire to create a printed book documenting the transformation of Palmero House from start to finish. This would become the first volume of their forthcoming collection of printed case studies. Having been brought on to the project at the early stages, it was an equally rewarding experience to witness the transformation of the house as months went by.

Much of our inspiration and visual approach to this book is drawn directly from the Palmero House itself. The vertical placement of the chapter title and pagination for example, is in reference to the strong horizontal line that cuts across the exterior of the house at 1/5 of the structure height.
All photography in the book was captured by our mutual friend and lifestyle photographer <a href="https://justinchungstudio.com/" target="_blank">Justin Chung</a>. Unlike the common straight-on photographic approach to architecture, Justin&#8217;s photography uniquely captures the sensibilities of the interior, communicating a feeling of what its like to be in the house. The final printed book is a 48-page hard cover and smyth-sewn case study. This document acts as a detailed reflection on inspiration, planning, execution, and the finished property. Palmero House is the first of many more case study publications to come from OWIU.

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Palmero House by OWIU

2022 marked a new chapter for Cereal, as the brand celebrated its 10th year and also relocated its headquarters to Los Angeles, California. Departing from its biannual production of printed volumes, the brand would now become a digital platform and creative studio, publishing select books and special projects in the near future.
With this new chapter, Cereal needed a complete redesign and development of their website—shifting to a digital archive that documents 10 years worth of stories within the realms of art, design and travel. The intention behind the site was to become a space for reference, reflection and also one of expansion, with new content to be added to the archive over time.
Our conversations with Rich Stapleton and Rosa Park started early on as we tried to brainstorm the functionality of the site and how it could be a living archive. This project was particularly important to us as it was the culmination of 10 years of work for Cereal. Having been both fans of the publication and also collaborators, we felt an added importance to create an online experience that did the magazine justice.

In designing the new site, our team wanted to take a less conventional approach to the sitemap and general navigation and create more of an online resource or tool. We took inspiration from experiences visiting the public library or the city archive and searching through the database. The experience is often endless and allows one to continually explore and dive deeper. These were aspects we wanted to reflect in the new Cereal site, making it a place where someone could spend hours exploring and be inspired.
With essentially no main navigation, the top header simply consists of a search function, information and a list of suggested filters. The homepage gallery is also set to randomize at each reload so that each visit to the site provides new imagery to explore, drawing from 1000+ database of photos.
Although the final website appears simple and straightforward, the new Cereal site definitely required for a number of technical aspects to be resolved. For this digital archive to function as intended, every image and item from each story had to be able to exist independently and also be part of a grouping. By being able to achieve this structure, we were then able to showcase each image as an individual piece of the archive on the main page, but also as an album of images when being viewed within a story page.
Our team truly appreciated the opportunity to bring this new site together, to be able to see 21 volumes of stories take a new form and live on while Cereal begins this new chapter.

Cereal Website

Website Design, Development

2023

Cereal Website

Website Design, Development

2023

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