Two years ago, during a trip to Tokyo, we visited one of our favourite book stores, TSUTAYA Books 蔦屋書店, in Daikanyama. Aside from their vast collection of great books, we were impressed by the beautiful and functional wayfinding system designed by Kenya Hara.
So when we began to work with Cereal Magazine to redesign their website, our experience at TSUTAYA Books came to mind, and we found it to be an interesting comparison between a website and a wayfinding system like 蔦屋書店. We began to ask ourselves questions like: How does the entrance look like? What is the easiest way for a new visitor to explore the ‘bookstore’? And if they know the exact ‘book’ they are looking for, what is the simplest way for them to find this ‘book’? When someone finishes reading a ‘book’, is it possible to recommend other similar ‘books’ to the reader? Will the ‘bookshop’ still function efficiently when there’s 500 ‘books’? 1000 ‘books’?